If you’ve thrown a ton of effort into your marketing campaigns but are still struggling with low occupancy rates, it may be time to try something spectacular. A recent study explained how hotels that incorporate video production into their online platforms experience an average increase of 135% in online engagement, with a 48% increase in direct bookings. 

Having gorgeous static hotel photography alone just isn’t going to cut it anymore. Let us guide you through how immersive hotel videos are driving real bookings.

What Is A Video Showecase?

A video presentation allows potential guests to get a realistic taste of what they can experience at your establishment. They can view your beautifully designed rooms, step outdoors onto your viewing deck overlooking the gorgeous back garden and even get a feel for the cosy atmosphere of your dining area – all from the comfort of their own homes.

Why Are Video Hotel Tours Becoming So Necessary? 

Video offer you that transparency and immersion that even the best photos just can’t fully simulate, giving potential guests the ultimate “try before you buy” experience:

• Build Up Your Engagement Levels

Videos are the number one way to entice potential guests to wander around your website a tad longer, while giving them something to come back for. Plus, lengthened page visits send out a positive signal to popular search engines (Google) that your site offers valuable, engaging content, raising your score and leading to improved search rankings. Hotel websites with virtual tours can generate as much as 67% more revenue.

• A Firm Foundations of Trust

For local and international travellers, investing in a luxurious African safari experience, trust is absolutely non-negotiable. A video removes all uncertainty and doubt guests might have, while allowing them to scope out the details, building on client confidence and helping them make the decision to choose your hotel.

• Storytelling Refined

My passion has always been visual storytelling. I aim to capture the soul of a place through my production, and video can take that to a whole new dimension. 

Imagine a guest virtually soaking up a breathtaking sunset with a graceful aerial shot—the kind I’ve spent years perfecting with drone photography. Then, we seamlessly transition inside, showing viewers your beautiful interiors, restaurants, rooms and amenities, giving your guests the chance to experience the space as if they were actually there. That’s a one-way connection to faster bookings.

Check out our video showcase for inspiration on how we can capture your hotel’s essence.

As a professional videographer, I’m always looking for ways to tell a more complete story. While a single photograph can capture a moment, a video captures the flow and feeling of a space. 

At Martin Harvey Productions, our focus is on creating a visual masterpiece that connects you to your ideal guests. Contact us directly to start planning your video.