In my 30-odd years of experience capturing the incredible diversity across Africa, I’ve seen the beauty every season has offers. While summer (the golden child) often gets the spotlight, winter in South Africa and neighbouring regions produces a distinct atmosphere that, if captured correctly, could reel in potential holidaymakers. 

Too many hotels rely solely on picture-perfect, sunny-season photos, when in reality, they are missing a chance to entice booking all year long.

Don’t leave these five shots, off your winter hotel photography shoot list:

• Cosy Winter Interiors

Winter invites guests indoors. Your hotel photography should capture that warm homey feeling. Focus on roaring fireplaces, plush throws, warm ambient lighting, and seating areas where guests can curl up with a book or a glass of red wine. Highlight textures and details that make your interiors inviting.

• Dramatic Landscapes & Skies

Winter brings remarkable clarity to the air, especially during the dry season. This means crystal-clear skies—think sharp, distant mountain ranges and crisp details for aerial photography. Sunrises and sunsets paint the sky with gorgeous fiery hues, often intensified by the atmospheric dust – perfect for creating dramatic silhouettes of your hotel exteriors.

• Comforting Winter Delicacies

Don’t let the chance to show off your winter menu slip away. Catch the steam rising from a rich, slow-cooked stew, the deep colours of a seasonal soup, or the warmth of your dining room on a chilly evening, perhaps with a fireplace glowing nearby. This type of food photography induces feelings of nostalgia and indulgence. 

• Winter Activities & Experiences 

What activities does your hotel have going on? Maybe guided walks through the bush, bird-watching or indoor activities like wine tasting or spa treatments? Photos of guests enjoying seasonal activities really emphasise the appeal of the next winter getaway.

• Twilight Exterior Hotel Shots

With earlier sunsets, winter opens up opportunities for magical twilight shots. Contrast the welcoming glow of your hotel’s exterior with the lights switched on against the deepening blue sky. Pool lights, pathway lanterns and the warm light spilling from windows create a sophisticated, inviting atmosphere. 

Showcase Your Year-Round Appeal

Stunning winter hotel photography is a non-negotiable when it comes to attracting guests during off-seasons. By capturing the beauty and experiences of winter, you create a richer, more persuasive visual story.

Update your catalogues with these 5 shots of your hotel this winter! Contact Martin Harvey Productions to discuss your seasonal photography needs.

Frequently Asked Questions (FAQs)

1. Why is winter hotel photography important?

Winter photography showcases your hotel’s year-round appeal, helping attract guests even in the off-season with cosy, atmospheric visuals.

2. What makes interiors more appealing in winter shots?

Interiors with warm lighting, fireplaces, throws, and inviting seating help create a sense of comfort and relaxation that guests crave in winter.

3. How can food photography boost winter bookings?

Capturing hearty, seasonal meals can evoke nostalgia and indulgence, making your winter dining experience look irresistible to potential guests.

4. Are winter landscapes really worth photographing?

Yes. Winter skies offer dramatic clarity and colour, especially at sunrise and sunset, ideal for showcasing natural beauty around your property.

5. What winter activities should be photographed?

Any activity unique to the season—like guided bush walks, spa treatments, wine tastings, or fireside experiences—should be visually promoted.

6. When is the best time to capture twilight exterior shots?

Just after sunset when the sky is deep blue, and your hotel lights are turned on. This contrast creates an inviting and luxurious ambience.

7. Should I use drone photography in winter?

Yes, dry winter air enhances clarity and detail, making it ideal for dramatic aerial shots of your hotel and surroundings.

8. How often should a hotel update its seasonal photography?

At least annually, or with every major seasonal campaign, to ensure your marketing stays relevant and engaging for target audiences.